Echuca-Moama enjoyed a stream of visitors to the twin towns after the NSW government eased coronavirus restrictions to Victorian border towns.
NSW chief health officer Kerry Chant announced on Thursday night that "all previous COVID-19 concerns notices" on and from 12.01am on June 11 were "revoked".
However, the announcement excluded metropolitan Melbourne residents who remain under a 25 kilometre travel restriction and people who attended greater Melbourne areas of concern.
Echuca Moama Tourism chief executive Kathryn Mackenzie was thrilled to see a hive of activity around the twin towns over the Queen's Birthday long weekend.
"We had lots of people in The Port of Echuca and around High Street especially," she said.
"Echuca is still under Victorian Government restrictions so unfortunately some tourism operators couldn't open with the density limits in place. We did have quite a lot of accommodation available as the NSW restrictions didn't come in until late-Thursday and I think people had made other plans.
"Our Visitor Centre recorded good visitation from Bendigo, Ballarat, Geelong and even as far up as Griffith which I'd guess we picked up after the NSW Government's announcement.
"The long weekend was good given the climate we're in."
Ms Mackenzie estimated that over 60 per cent of tourism to Echuca-Moama annually comes directly from the greater Melbourne region.
Leading into winter and the quieter tourism months for the region, Ms Mackenzie hoped restrictions on the metropolitan Melbourne area would ease this week.
"Our tourism numbers can be up on a weekend like the Queen's Birthday long weekend when we have Melbourne travellers," she said.
"It's challenging when you can't get visitation from our main market and a lot of operators are sitting with indecision about not knowing what way the government will go with their announcements this week.
"This is the last long weekend before spring and without high visitation, it puts us under pressure through the winter months. While Echuca-Moama is still a lovely destination over the winter months with our sunny afternoons, traditionally our markets come when they can access the water.
"We're a big destination and we're one town that's impacted by two set of restrictions. We love the river but we don't see it as a border as we don't have doubled services on either side.
"We hope that we will be able to welcome some Melbourne visitors soon. I think there's a psyche for people that when melbourne frees up, everyone frees up and travel is more popular.
"We're hoping that the low numbers in cases to date may lead the government to relax restrictions and people can travel to places they love like Echuca-Moama again."
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