Bakers Delight bakeries across Bendigo are once again supporting Breast Cancer Network Australia's Pink Bun campaign.
Normally held in May, this year's October campaign will see every Bakers Delight bakery across Australia donate 100 per cent of the sale of its iconic pink bun to BCNA.
Bakers Delight Bendigo Marketplace franchisee Wayne Connors said customers wholeheartedly supporting the fundraising campaign.
"People are very happy to buy the pink buns," Mr Connors said.
"We make 240 per day.
"The buns are essentially like our fingers buns, which we make daily, but are round with pink topping and 100s and 1000s."
Through the 20-year partnership, Bakers Delight has raised more than $20 million for BCNA, with this year's funds to go towards providing information and support to men and women diagnosed with the disease.
This includes developing the free online resource, My Journey, which provides reliable information tailored to a person's individual diagnosis and treatment.
"Bakers Delight has supported BCNA for 20 years, donating $20 million, which is just fantastic," Mr Connors said.
"We sell the buns for $1.50 each or six for $7.
"They have always been popular in May and we hope they will be just as popular in October now that the campaign has changed months."
BCNA chief executive Kirsten Pilatti said more than 20,000 women and men are expected to be diagnosed with breast cancer this year.
"We know that number increases every year, which is why this campaign holds such a special place in the hearts of communities across Australia," Ms Pilatti said.
"We are so grateful to Bakers Delight for their generosity, as well as the unwavering support of communities, as it allows BCNA to be there for those who need us."
Bakers Delight joint chief executive Elise Gillespie is excited to celebrate the 20th year of its partnership with BCNA.
"Bakeries in Bendigo are in a position to reach out and bring communities together to raise vital funds for BCNA," Ms Gillespie said.
"Our franchisees and customers love seeing our bakeries turn pink and during such uncertain times, this support is more important than ever."
You can support the Pink Bun campaign by visiting a Bendigo Bakers Delight store to purchase a bun or make a donation.
Virtual buns are also available to purchase, which allow you to send a special message of love to family and friends.
For more information, visit bcna.org.au/news-event/pink-bun-campaign