Loddon Valley producers have launched an online shop to showcase their wares.
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The Loddon Shed launched last week with eight producers joining the online initiative with food, drink and locally made products on offer.
It was developed Loddon Valley Tourism in partnership with the Loddon Shire.
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Shire mayor Cheryl McKinnon said it was a fantastic opportunity for the Loddon Valley's producers.
"The thought of having a one-stop-shop for local producers was in the pipeline and the virtual part came from the pandemic," she said. "So many other things are available online.
"More producers can join at any time as they become more aware of it and get their strategies in gear."
"I think people will be (impressed). It is a smorgasbord of produce you can get that is locally grown. (The Loddon Valley) has a wonderful range of soil types and climates form the north to south.
"(This online store) opens producers up to national and global markets."
Cr McKinnon said the Loddon Shed was developed with the help of The Food Purveyor in Geelong.
"It became possible when (Loddon Tourism's) Robyn Vella had a connection with The Food Purveyor. That's portal through sales are made," she said.
"They are a Geelong company doing a similar thing for the Bellarine area. We asked it they were interested in doing a Loddon produce line. They do all the ordering, packaging and delivering. Great arrangement.
Cr McKinnon the potential new markets on offer to producers had them excited.
"They are excited to get their products out to a much bigger market than they could ever pursue," she said.
"(During the pandemic), some businesses have adapted really well, others have struggled and others have closed.
"Some have been more able to adapt and those that have adapted have had to work really hard. It hasn't been easy for anybody."
Cr McKinnon said people in the Loddon Shire would come out stronger after the coronavirus pandemic.
"Certainly things will be different at end of the pandemic but I am optimistic find way through and come out stronger," she said. "Maybe we will do things differently than before. There will be more online trading and finding that online is way have to do a lot of business.
"In the Loddon Shire, we need to advocate harder for connectivity and mobile phone coverage in some places - there are still some black holes. So there is still work to do."