Bendigo Tourism is encouraging businesses to log on to a tourism think tank that will discuss innovations and ideas around operating under coronavirus restrictions.
The four sessions will be held via Zoom on May 25, June, 1, 8 and 15 from 1pm.
City of Greater Bendigo tourism and major events manager Terry Karamaloudis said the weekly think tanks help industry partners stay in touch.
"(Our industry partners) are all a big part of creating a successful tourism destination and as such we value their input and collaboration," he said.
"We want businesses to share ideas, learnings from things they have tried recently and look at ways we can all collaborate during this time. Our tourism and events unit will be part of this discussion and will share advice and knowledge as well."
Mr Karamaloudis said a number of businesses had successfully adapted or pivoted their operations during the coronavirus pandemic, particularly in the online and delivery services.
"(Businesses) are using digital platforms to market themselves and create new revenue streams through e-commerce, offering home delivery and pick up services that previously were not part of their business models," he said.
"There have been businesses that have created virtual tours, wine or food tasting events, live demonstrations and events via platforms such as Facebook, Instagram and Zoom.
"This is a very tough period for our industry, so it's important that we continue to work together, discovering new ways of doing things to ensure we have success in the future."
Mr Karamaloudis said there is no limit on registrations for the event.
"We consider this to be an open forum and welcome all participants," he said.