The event was officially launched by Member for Bendigo East Jacinta Allan on Thursday night, and festival director Colin Thompson said artists from across the globe continue to knock on the door to perform at this home-grown community festival that welcomes audiences from across the nation.

"Artists are regularly looking to get back to Bendigo; I think it's because they truly feel welcomed by the community and the connections they forge... it gives them a taste of what makes Bendigo so special.

"What makes my job doubly challenging is ensuring the festival offers some favourite artists that our fans adore, while making sure we have an element of fresh talent each year as well.

"With the support of the City of Greater Bendigo we have been able to bring in TWO powerhouse headline acts this year, with John Butler (intimate and solo) and The Waifs."

He said the generosity of the artists and what they give back continues to astound.

"There are local legends like Bill Barber, a terrific example of a young man who is making his music mark on the world and takes time out to coordinate two Youth Stages at the festival."

The program offers a range of music genres from blues, rock, soul and funk, to folk, jazz and even a bit of bluegrass and country. The family-friendly highlight is the free all-day event in Rosalind Park today, Saturday November 9, from 10:30am.

"For all the fans that know what we do, the festival volunteer crew thank you immensely for supporting us; to those who are yet to discover the magic of the second weekend in November in Bendigo, we welcome you with open arms," Thompson said.

Download the official Bendigo Blues and Roots app to plan your weekend or download the online program from the website at www.bendigobluesandroots.com.au