Elmore was buzzing on Saturday during its doughnut festival, as the streets filled with those enjoying not only doughy delights, but the town itself.
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The playgrounds were full, the bookstores were full, the sausage sizzle sold out, and the Miniature Railway had its busiest day ever, said Travis Wilson, owner of the Elmore Bakery and Cafe.
The day was a huge success for Elmore, Mr Wilson said. He estimates there were at least 3,000 people in town at its peak.
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“We sold 3,000 plus doughnuts by quarter past two,” he said.
“We had a huge day, we had lines out the door from probably 10 o’clock to one-thirty.”
Alongside a range of exciting doughnut varieties, the bakery hosted a giant doughnut eating competition. No one finished the whopper one kilogram doughnut, but the winner was just about eight bites off, Mr Wilson said.
Not only was Mr Wilson delighted to see the joy doughnuts brought to attendees, but he was glad to see crowds enjoying the town of Elmore itself.
Often seen as as a stop off point for those in Echuca and Bendigo, Mr Wilson was pleased to see the town appreciated for its own virtues.
“It was really good, really good atmosphere in Elmore, everyone was having a good time really,” he said.
Even the intriguing doughnut burger was a success.
Featuring doughnuts in place of a bun, the burger was developed specially for the event by Elmore’s Oasis cafe.
The cafe only sold about 20, but those who bought them seemed enjoy them, says cafe owner Angie Kennedy.
Those who missed their doughnut-fix needn’t be disappointed, Elmore is already planning an even larger festival for 2019.
“We’re going to have to do it again, we got the attention we wanted, we’re going to make it bigger and better,” said Mr Wilson.
“[We’ll have] a lot more activities next year, and we’ll make it bigger and better.”