Canberra's premier real estate magazine, Allhomes will be sporting a fresh, new look this Saturday, November 11.
Under the guidance of newly appointed editor Josephine Huynh, the leading property glossy which reaches 87,000 each month, will showcase a revamped, clean redesign and new content features with an emphasis on aspiration and the lifestyle side of real estate.
The relaunch of the magazine will offer greater opportunities for the property market in Canberra for both agents and potential homeowners alike.
Huynh says that it's an incredibly exciting time for Allhomes, and marks the beginning of a new editorial product with a fresh commercial approach.
"Launching a magazine in the challenging print market is a big move for any brand, but the move has paid off for Allhomes," she says.
"Not only does the magazine continue to be a tool to connect homebuyers with their dream home, but it's also now a beacon of inspiration for all things home, home style and lifestyle."
Allhomes magazine will continue to be distributed in The Canberra Times every Saturday and in stands across the city.
The regular sections that we've all come to know and love remain, including Home of the Week, New Homes, Escape and Allhomes' property expert Dr Nicola Powell's weekly Market View.
"We're constantly looking for ways to build on our content offering, and the new supplement is a true testament to that - a complete overhaul - featuring the latest properties to hit the Canberra market, as well as market insights and lifestyle features," Huynh adds.
"These new sections will add greater depth to the magazine, and provide our audience with a wealth of knowledge about the property market in Canberra."
The Allhomes teams have been working closely with its most important advertisers on what they desired in a print product, which helped shape the magazine. While some of the biggest real estate agents in the city were taken through the plans and the response for a facelift was unanimous.
The first edition of the relaunch is hitting stands tomorrow, with the new print publication taking Allhomes' suite of products from strength to strength , which also includes Canberra's number one property site Allhomes.com.au, and the Allhomes app.
This news comes as Domain separates from Fairfax Media and will trade on the ASX from November 16.
Source: Refers to Allhomes magazine in the The Canberra Times, emma conducted by Ipsos MediaCT, People 14+ for the 12 months ending July 2017.