It was a happy accident that lead Bendigo woman Sarah Noonan down the path of blogging.
More than Adored was born while the 23-year-old was studying teaching at university, but was not finding the course enjoyable.
She had just moved to Bendigo from the Mallee town of Sea Lake and while still in the process of forming new friends, found herself with spare time to fill.
“It was a happy accident I think,” she says of starting the blog first as a hobby.
“At that time it was more beauty-orientated, it was more product reviews, and it just grew from there.”
Now, Ms Noonan joins blogging with part-time work at Bendigo children's clothing store Milt and Joe.
The self-confessed late bloomer in the beauty world says her love of fashion began after high school during a gap year before university.
With limited options in a town of less than 700 people, Ms Noonan discovered online shopping before moving to Bendigo with all its possibilities.
Today More than Adored is fashion-orientated aimed at the “everyday person”. The website also explores its founder’s experiences within the blogging industry and her decision to put her university degree on hold.
But last month, Ms Noonan branched out to her followers in a different way, using her platform to raise awareness of ovarian cancer.
The blogger donned a dress each day for the month of October and posted it to her Instagram account @morethanadored as part of “Frocktober”.
The Ovarian Cancer Research Foundation’s annual fundraiser aims to raise awareness and money to find an early detection test for the disease.
Ms Noonan’s nan died from cancer when she was 10 and she wanted to use her blog in a way to give back to a cause she believed in.
“I just think cancer is one of those things everyone is affected by it at some stage whether you personally or a family member or friend,” she said.
“I just think we should be doing more – you can never do enough.”
To donate to Ms Noonan’s Frocktober campaign, visit https://frocktober2017.everydayhero.com/au/sarah-noonan