AMERICAN duo MS MR are a hard act to define but their indie-pop-rock sound is addictive.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
After meeting in college and forming their band after graduation, Max Hershenow and Lizzy Plapinger are excited to head to regional Australia as part of the Groovin the Moo tour.
“Since we have been booked (for GTM) we have looked at the festival quite a bit,” Hershenow said.
“We have been to Australia a bunch of times and it has always been really really fun but it will be good to see places we haven't been to yet.”
Despite touring all over America, Hershenow said he couldn’t think of a regional US festival that represented Groovin the Moo.
“I can't think of a festival that has such a huge audience in a smaller city. That will definitely be a new experience,” he said.
“We know it gets great support from Triple J and we want to see some super-dedicated fans that we haven't met yet.”
Hershenow and Paplinger are separated by thousands of miles with one based in New York and the other Los Angeles.
But distance has not stopped them since they formed in 2011 and caught the public’s eye with their debut single Hurricane.
They released their debut album Secondhand Rapture in 2013 and followed up last year with a second album – How Does It Feel – in 2015.
“We both spend an increasing amount of time in the other person's city but we are also on tour a lot of the time,” Hershenow said.
“Our first proper music session (after forming) was at my house and one thing led to the next and now we’re best friends that have been playing music together and travelling together for five years.
“It could have gone terribly wrong but has been an incredibly positive relationship both personally and creatively.”
Amid their swift rise through the music industry, including notching 30 million album streams, MS MR have never felt out of their depth.
“In some ways it feels like everything happened the right way when it did, we never felt scared or overwhelmed but it has been really wild,” Hershenow said.
When MS MR hit the stage at Groovin the Moo, crowds can expect a high energy set.
“It’s much more of a rock show than people expect,” Hershenow said.
“It is super-high energy and super dancey. We become the wildest versions of ourselves on stage.
“So the festival stage will definitely bring that high energy and it will have a good band feel with the drummer and bass on stage with us as well.”
Groovin the Moo is sold out. It is on at Bendigo’s Prince of Wales Showgrounds on April 30.
