Janine Coffey has come up with a novel idea to invigorate Allan's Walk - a largely vacant and forgotten laneway in Bendigo's central business district.
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A student of urban planning at La Trobe University and a passionate Bendigonian, Ms Coffey said she wanted to turn the lane into a "place" not just a "space".
For just one day on Saturday October 11 from 10am to 5pm, Allan's Walk will be full of life.
Ms Coffey has called the event "Laneways Unleashed".
She has organised pop-up stores and an art exhibition to set up in the vacant shops along the laneway.
Pop-up shops will sell new and second-hand clothing and fabric and there will also be a wine bar, provided by popular Bendigo venue Wine Bank.
Clothing brand James and Hill and Pho Sizzle are among the boutique labels Ms Coffey has enticed to her one-off event.
Radius Disability Services will run an op-shop selling clothing, furniture and other items.
The day coincides with the farmer's market, directly opposite the laneway's entrance, and with Bendigo Wealth Heritage Uncorked, a wine festival also close by in Pall Mall.
Ms Coffey is hoping visitors to these two popular events will wander through Allan's Walk while they are in the area.
Leading up to the day, nine artists will paint the cream-coloured windows near the lane's Hargreaves Mall end.
Clothing store Cotton On in Hargreaves Mall has allowed the artists to paint its windows.
She said the artists were talented Bendigo-based graphic designers who would add vibrant street art to the location.
Ms Coffey said the City of Greater Bendigo had been "fantastic" in their support for her idea.
"Everyone that I've contacted has been fantastic to work with," she said.
She said it was disappointing that Allan's Walk was in its current state.
"It has so much potential."
Ms Coffey is hoping if people see how interesting Allan's Walk could be for just one day, then there might be motivation for businesses to move in and make it a vibrant laneway like Chancery Lane.
She said improving Allan's Walk would make the central business district a destination rather than a thoroughfare.
"It improves the pedestrian element of Bendigo."