The Mitchell Street lolly shop has jumped on board 93.5 3BO FM's Give Me 5 For Kids campaign, which raises money for Bendigo Health's Paediatric Ward.

Harry's Lolly Shop owner Ben Dillon said he was proud to support the cause.

"We'll be donating $2 from the sale of every bag of our special rainbow lolly mix sold during June to the fundraiser," he said.

"We've done the Red Balloon Day and raised a bit of money for the CFA and we did the wear Orange Wednesday for the SES, so we thought we'd keep supporting local charities.

"The children's ward at the Bendigo Health ... there's no better cause than that one.

"So we've picked lollies that have been inspired by the Give Me 5 For Kids campaign logo, which is all the colours of the rainbow. 

"It's basically one lolly for each colour of the rainbow."

The lolly bags cost $5 each, with $2 from each sale to go to Give Me 5 For Kids.

Promotions manager at 3BO, Jess Elsley, said the radio station was rapt with the support for Give Me 5 for Kids.

"It is really, really great. We have more than 10 business helping out this year," she said.

"We started with Girls Night Out (at Bendigo Greyhound Racing Assoication) and raised more than $4000 at that sell-out event."

The racing association's function room was decked out in pink and had a candy bar, tarot readings and make-up tables.

The radio station is hoping to raise $125,000 for the charity during the month of June.

"I took part in this last year but it is the sixth year for the station," Ms Elsley said.

"Last year we raised $125,000 and the two years before that was $65,000 and $25,000."

3BO will host it marquee event for the fundraiser - a telethon at Bendigo Bank - later this month.

"That is our main event and we are hoping to get $100,000 from that," Ms Elsley said.

Money raised for Give Me 5 for Kids goes to the pediatrics department at Bendigo Health.

Last year Give Me 5 For Kids raised almost $2.5 million nationwide.

3BOFM and Austereo are hoping to blitz that amount this year.

The fundraiser was launched by Austereo in the 1990s as a coin drive but has since raised more than $12 million nationally.

The campaign involves Austereos network of regional radio stations with more than 30 taking part in the fundraising.

Eight television markets also help to drive donations.

Bendigo businesses donating to Give Me 5 For Kids include:

- Poyser Motors are donating $100 from every car sold in the month of June to Give Me 5 for Kids.

- Between June 8 and June 22 Noodlebox will donate $5 per box to GM54K’s.

- Harry’s Lolly Shop are donating $2 from every special GM5 lolly bag sold for June.

- Forty Winks are donating a bed to a sick child if we get 40 x $40 donations towards Gm54K’s.

- The Greyhound Club gives us race meets to sell off at $200 -  also organised Girls Night Out which raised over $4000.

- Bendigo Dragons Gridiron team are letting us take gate proceeds at their home game this Saturday.

- Little Green Truck is donating $5 per job on a Friday and Saturday for June.