BENDIGO'S Glenwillow Wines will showcase its new sparkling shiraz cabernet at this weekend’s Bendigo Heritage Uncorked event.
The two-day event will be held at venues such as Bendigo Town Hall, Wine Bank on View, La Piazza, Hotel Shamrock and Bunja Thai restaurant with tickets available from the Bendigo Visitor Centre or at bendigotourism.com online.
Glenwillow Wines has attended Heritage Uncorked for eight years and vigneron Peter Fyffe said the timing of this year's event was perfect.
''It is the perfect time for us to showcase our wines to the public and we are very excited to have this new wine available for this event,'' he said.
''We believe this event is crucial in supporting the sustainability of our local wine region as it gives producers great leverage into the market.”
Mr Fyffe said with the wine industry facing challenging times due to the high Australian dollar and reduced demand for premium wines, events such as Heritage Uncorked assisted in maintaining cash flow while keeping vintages up to date.
“We have a growing domestic market, and a very supportive parochial market here in Bendigo, however it is always nice to receive interest from tourists who wish to either take some of our wine home with them, join our Cellar Club and later buy from our online store or promote our wines to their own local retail outlets who then place orders with us,'' he said.
''The benefits from this event are much greater and can carry more impact than it seems.''
Mr Fyffe said Glenwillow Wines increased its mailing list by 18 per cent, established seven new wholesale customers and sold out one vintage through the 2012 Heritage Uncorked event.
“This year we have chosen to employ an industry professional to help build our marketing capacity and be more strategic in our approach to securing and increasing our market share also. However, we know we have to support this with quality wines,'' he said.
''Our wine reviews are strong so we think we are good position now and seem to be getting the balance pretty right.''