Olympic aerial skier turned small business operator Lydia Lassila is the headline act at this year’s Bendigo small business festival.
The event on August 2 is part of a state-wide initiative designed to improve the capabilities and skills of small, local businesses.
The gold medalist from Melbourne will detail her experiences of creating and selling a sporting product.
“I tore my ACL in my knee twice in six months and struggled to find a cold therapy solution for myself that wouldn’t leak or slip and would stay cold for long enough,” Ms Lassila said.
“Out of frustration and a clear vision for what I wanted in a product, I set out to make it myself. My business, BodyICE was up and running six months later.”
Bendigo, which is home to about 7500 diverse businesses, will host the skier at Ulumbarra Theatre, from 6:00pm-8:30pm.
More info: festival.business.vic.gov.au