Related: Business body takes on new identity
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WITH a new name comes a new look and renewed digital focus for the organisation formerly known as the Bendigo Business Council.
Local creative agency RAAK designed Be.Bendigo’s new aesthetic, which chief executive officer Leah Sertori said captured the spirit of its vision.
“It is contemporary, progressive, inclusive and local,” Ms Sertori said.
The organisation’s fresh face will include a reinvigorated website.
Ms Sertori said one of the key features would be member pages, which members would create themselves.
These pages would include information about their offerings specific to other members, she said, which aimed to foster business-to-business relationships within the Be.Bendigo membership.
Ms Sertori said business leaders would also be invited to write blog posts to share their thinking around issues of interest, which would be published regularly.
The new digital community will be launched next Thursday.