That is despite some passengers expressing trust issues with the taxi industry newcomer.

An online poll on the Bendigo Advertiser’s website has revealed more than 60 per cent of respondents would use Uber.

It comes after the controversial ride-sharing company this week started advertising for potential drivers in Bendigo.

A street poll revealed mixed support for Uber.

Bendigo man Ivan said he had used Uber for the first time on a recent trip to the United States and had also used the service on a recent trip to Melbourne.

“It’s much cheaper – more than half the cost - cleaner cars and better service,” he said.

“I have used it a couple of times back here and its not much cheaper than a taxi, but the service is much better. That is a car comes within three to four minutes.”

Cafe Thirty8 owner Jenny Jones said she had used a similar service to Uber when in London about a decade ago.

Ms Jones had some doubts over Uber’s ability to succeed in Bendigo, which she said already had a good taxi service.

“Is there enough of a market for it?” she said.

“I guess it depends on how cheap they are. Nowhere in Bendigo in a taxi seems very expensive.”

La Trobe University student Isaac Blencowe said he and his mates used a taxi at least once a week and would definitely consider Uber.

“There’s enough demand for it – people are always waiting around for taxis,” he said.

But regular user Christine Ham, 64, said she was more than happy to stick with her regular service.

“I use taxis a couple of times a week to go shopping and visit my mother,” the North Bendigo resident said as she stepped out of her cab outside Bendigo Marketplace.

“I haven’t heard of Uber.”

Perth visitor Gerard described using Uber as “a gamble”.

“It’s unregulated; you really don’t know who’s picking you up,” he said.

“But you could use it and become a regular customer.”

A regular visitor to Bendigo where he has family, Sunbury man James DeHaan was undecided on Uber.

“It depends.  If it's properly registered and licensed it would be okay - just like taxis,” he said.

“If someone just pulls up in a car you have booked you are not really sure if it is safe or not.

“Especially in this day and age.”

Bendigo Taxis this week said it welcomed competition in the taxi industry, but wanted a level playing field.

“They (Uber) need to be regulated the same way the taxi industry is,”  manager Colin Wells said.

“We don’t want to stifle competition, it’s not what we are about.

“We have a massively loyal following – that doesn’t happen by accident. We have nothing to fear.”