Here's lookin' at you: 75 years of Ray-Ban

Lauren Bacall and Humphrey Bogart deliver A-list credibility to an infant Ray-Ban in the 1940s: the company was surely destined for great things, kid. <i>Source: Ray-Ban</i>
Lauren Bacall and Humphrey Bogart deliver A-list credibility to an infant Ray-Ban in the 1940s: the company was surely destined for great things, kid. Source: Ray-Ban
Jean Pearson gives her Aviators a run in the setting for which they were designed; the metal-rimmed glasses were patented in 1937. <i>Source: Ray-Ban</i>

Jean Pearson gives her Aviators a run in the setting for which they were designed; the metal-rimmed glasses were patented in 1937. Source: Ray-Ban

If they're good enough for Bob Dylan, they are good enough for me...and you...oh, and the Rolling Stones. <i>Source: Ray-Ban</i>

If they're good enough for Bob Dylan, they are good enough for me...and you...oh, and the Rolling Stones. Source: Ray-Ban

James Dean pulls together Ray-Bans, hat, cigarette and camera with insouciant style - and probably never imagined generations would pore over this image more than 50 years on.

James Dean pulls together Ray-Bans, hat, cigarette and camera with insouciant style - and probably never imagined generations would pore over this image more than 50 years on.

Marilyn Monroe and Arthur Miller lent their heady fame to the brand in the 50s, Monroe pulling off the headscarf-and-sunglasses combination like no-one else.

Marilyn Monroe and Arthur Miller lent their heady fame to the brand in the 50s, Monroe pulling off the headscarf-and-sunglasses combination like no-one else.

A very presidential pair: When the leader of the free world - to whit, JFK - choses a certain brand of sunglasses, it's a pretty good sign of a craft done well.

A very presidential pair: When the leader of the free world - to whit, JFK - choses a certain brand of sunglasses, it's a pretty good sign of a craft done well.

Spin the calendar forward to present-day Hollywoodville and the brand is still going strong: any self-respecting pop princess, actor, model and third sound man seems to own a pair. Here, Selena Gomez.

Spin the calendar forward to present-day Hollywoodville and the brand is still going strong: any self-respecting pop princess, actor, model and third sound man seems to own a pair. Here, Selena Gomez.

Lindsay Lohan tries to hide behind her Aviators - but the lips give the game away.

Lindsay Lohan tries to hide behind her Aviators - but the lips give the game away.

Prince Harry chats to Ronnie Wood while he shows how to affect cool in bright red frames.

Prince Harry chats to Ronnie Wood while he shows how to affect cool in bright red frames.

And a different take on seeing red: Marion Cottilard, demure as ever, adds a playful edge to Parisian chic.

And a different take on seeing red: Marion Cottilard, demure as ever, adds a playful edge to Parisian chic.

Sunglasses are every star's best friend, not least for their power to hide a multitude of sins, or not, Kristen Stewart.

Sunglasses are every star's best friend, not least for their power to hide a multitude of sins, or not, Kristen Stewart.

Hello, Joaquin Phoenix. The green-eyed actor hides his best assets and smoulders in his Aviators.

Hello, Joaquin Phoenix. The green-eyed actor hides his best assets and smoulders in his Aviators.

An elfin Anne Hathaway opts for a non-classic Ray-Ban at Stella McCartney's summer party. Here's lookin' at you, Anne.

An elfin Anne Hathaway opts for a non-classic Ray-Ban at Stella McCartney's summer party. Here's lookin' at you, Anne.

Rihanna gives us an eyeful as she takes in the scenes at April's Coachella festival.

Rihanna gives us an eyeful as she takes in the scenes at April's Coachella festival.

Liv Tyler proves that butter wouldn't melt, perking up a winter outfit with a blast of sunny style.

Liv Tyler proves that butter wouldn't melt, perking up a winter outfit with a blast of sunny style.

Lady Gaga, adopting the famous only-celebrities-wear-sunglasses-at-night look. An doing it pretty well.

Lady Gaga, adopting the famous only-celebrities-wear-sunglasses-at-night look. An doing it pretty well.

Bruno Mars goes lo-fi in his Wayferers.

Bruno Mars goes lo-fi in his Wayferers.

Elle Macpherson is a die-hard Aviator fan, wearing the classic style willy-nilly. If it ain't broken...

Elle Macpherson is a die-hard Aviator fan, wearing the classic style willy-nilly. If it ain't broken...

This story Here's lookin' at you: 75 years of Ray-Ban first appeared on The Sydney Morning Herald.