Here's lookin' at you: 75 years of Ray-Ban Sept. 10, 2012, 3:17 p.m. Here's lookin' at you: 75 years of Ray-Ban. The first pair of Avaitors was patented in 1937. Since then, a who's who of stars have allied themselves to the trademark shades, come night or day... Source: Getty, unless stated otherwise Here's lookin' at you: 75 years of Ray-Ban Lauren Bacall and Humphrey Bogart deliver A-list credibility to an infant Ray-Ban in the 1940s: the company was surely destined for great things, kid. Source: Ray-BanJean Pearson gives her Aviators a run in the setting for which they were designed; the metal-rimmed glasses were patented in 1937. Source: Ray-BanIf they're good enough for Bob Dylan, they are good enough for me...and you...oh, and the Rolling Stones. Source: Ray-BanJames Dean pulls together Ray-Bans, hat, cigarette and camera with insouciant style - and probably never imagined generations would pore over this image more than 50 years on.Marilyn Monroe and Arthur Miller lent their heady fame to the brand in the 50s, Monroe pulling off the headscarf-and-sunglasses combination like no-one else.A very presidential pair: When the leader of the free world - to whit, JFK - choses a certain brand of sunglasses, it's a pretty good sign of a craft done well.Spin the calendar forward to present-day Hollywoodville and the brand is still going strong: any self-respecting pop princess, actor, model and third sound man seems to own a pair. Here, Selena Gomez.Lindsay Lohan tries to hide behind her Aviators - but the lips give the game away.Prince Harry chats to Ronnie Wood while he shows how to affect cool in bright red frames.And a different take on seeing red: Marion Cottilard, demure as ever, adds a playful edge to Parisian chic.Sunglasses are every star's best friend, not least for their power to hide a multitude of sins, or not, Kristen Stewart.Hello, Joaquin Phoenix. The green-eyed actor hides his best assets and smoulders in his Aviators.An elfin Anne Hathaway opts for a non-classic Ray-Ban at Stella McCartney's summer party. Here's lookin' at you, Anne.Rihanna gives us an eyeful as she takes in the scenes at April's Coachella festival.Liv Tyler proves that butter wouldn't melt, perking up a winter outfit with a blast of sunny style.Lady Gaga, adopting the famous only-celebrities-wear-sunglasses-at-night look. An doing it pretty well.Bruno Mars goes lo-fi in his Wayferers.Elle Macpherson is a die-hard Aviator fan, wearing the classic style willy-nilly. If it ain't broken...TweetFacebook of ╳exitThe story Here's lookin' at you: 75 years of Ray-Ban first appeared on The Sydney Morning Herald.