WEDNESDAY delivered strong crowds at the Elmore Field Days, with conditions ideal for outdoor machinery inspections, in-paddock displays and a whole lot of walking.
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The tracks of Elmore's own town within a town were consistently full of onlookers and those looking for a bargain or two from Australia's biggest names in agribusiness.
As price tags on some of the more commercial scale pieces of farm equipment drifted into the hundreds of thousands of dollars, most reported that it wasn't all about the sales figures on the day.
John Shearer operations manager Franco Perrotta said the field days provided "great exposure" for their brand.
"The first day was fairly quiet, but we've had quite a number of enquiries," he said.
"Sometimes we sell machinery two years after someone has had a look at it at the field days."
With some markets flooded with products and competitors, creating a point of different at the field days was often essential.
Atlantic Performance Oils had one of the strongest sales pitches, using champion axeman David Foster, the first person in the sport's history to win 1000 championships, to hold regular displays in front of their site.
Foster chopped a little wood, then spoke about his passion for men's health, saying men were always keen to insure their car and their house, but rarely thought to insure themselves by regularly visiting the doctor.
Yeomans Plows was also pleased to secure two sales on the opening day.
Sales representative David Aarons said it was crucial for companies like Yeomans to keep coming to Elmore.
"It's not always about how many sales though, it's about keeping your name out there," he said.
"If you stop coming to field days then it's a problem."
