Support Small Business Day is a state government initiative aimed at increasing the competitiveness of small businesses and recognising their valuable contribution to the community. 

Retailers, cafes, restaurants and service providers across the state will participate in an event on October 4.

Executive Virtual Associate is one Bendigo small business taking part in the market day in Hargreaves Mall. 

Sam Spence, who owns the online administrative outsourcing company, said the initiative was exciting.  

"I want to let people know, (that I am here)," she said.  

"When you don’t have a shop front, you have to think of innovative ways to tell people you exist.

"Being part of Support Small Business Day is really exciting, there's been chances to make relationships with other business owners."

Ms Spence said small business formed an integral part of the community. 

"Small businesses are the ones that give community support and are the ones who need support back from the community," she said.  

"There’s always a story to go with local businesses.

"They endure hardships and there’s a sense of feeling good about yourself when you shop with them."

The event is free and businesses will receive a support pack full of promotional materials to display in-store. 

Registered businesses will also receive a special activation card that will allow them to accept Bendigo Bank-sponsored gift cards on the day.

Shoppers can search the Support Small Business Day website for participating businesses, and also register their details to be in the running to win prepaid gift cards and other prizes. 

To register for Support Small Business Day, visit www.supportsmallbusinessday.vic.gov.au

In celebration of Support Small Business Day the Bendigo Advertiser is giving away three $100 gift vouchers on Wednesday morning from 7am. 

For your chance to win, visit www.bendigoadvertiser.com.au