Ice Bucket challenge leaves Bendigo editors out in the cold.

Watch Rod Case and Anthony Radford take the Ice Bucket challenge. Video: Leigh Sharp

ORIGINAL STORY: Watershed moment - editors unite for a good cause

RELATED: Ice Bucket Challenge Bendigo - Photos. WARNING - Priceless facial expressions!

BENDIGO Advertiser editor Rod Case and Bendigo Weekly editor Anthony Radford have taken the Ice Bucket Challenge.

The editors got an early morning drenching after being nominated by City of Greater Bendigo chief executive officer Craig Niemann last week.

An anonymous donor put up $500 after the editors called for donations to Motor Neurone Disease Association of Victoria before they would take the challenge.

Doug Lougoon from Doug Lougoon Real Estate also put up $200, Poyser Motors $200, Pat Sheehan from the Rising Sun Hotel $200, Ken Marchingo from Haven Home Safe $100 and Bendigo Weekly general manager Peter Kennedy $100.

Mr Lougoon and Poyser Motors fleet sales consultant Sam Staley were given the honours of tipping the bucket on the editors this morning.

Mr Niemann was believed to be holed up watching the events unfold in the Civic Gardens from his nice cosy, warm office.

Mr Case said he wasn't a vengeful person but would nominate Doug Lougoon to take the challenge.

He urged Rotary clubs and real estate agents across the city to donate money to Mr Lougoon's challenge in aid of Motor Neurone Disease.

''It's great to see this combined effort raised more than $1000 for Motor Neurone Disease Association of Victoria,'' Mr Case said.

''We thank everyone who supported us with this challenge.

''We also thank those sadistic, ah, sorry, supportive people who have turned out this morning for the event.

''The whole Ice Bucket Challenge is starting to raise serious money for MND, not just awareness. The Victorian association's first target was $20,000... now it's only $8000 short of $100,000. Hopefully good things can be done from this.''

Mr Radford nominated Bendigo councillors Elise Chapman and Lisa Ruffell to take the challenge.

But he stipulated they must tip the bucket on each other. 

''Wasn't the first time I have received a chilly reception,'' Mr Radford said.

''Was disappointed Craig Niemann couldn't prise himself out of his ducted heating to lend a hand. Hopefully. he can donate to make up for it.

''In all seriousness, it's fantastic that, again, we see Bendigo's generosity come to the fore. More than $1200 for such a worthy cause is brilliant. While it may be a little silly, the fact almost $100,000 has been raised in Australia for MND research is worth the stupidity.

''The one thing I am disappointed about is that this didn't happen a couple of years ago when Rod and I both had a hell of a lot more blubber to protect us from the bone-chilling cold of doing it at 8.30am during winter.''

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