A new social media campaign promoting bike riding in Bendigo is up to speed.
For the past two weeks the hashtag #mybendigobike has been used on sites such as Facebook, Twitter and Instagram to promote the riding culture of Bendigo.
The campaign is the brainchild of riding enthusiasts and Bendigo residents Steve Abbott and Robert Kretschmer.
Mr Abbott said although the culture of riding was growing among professional athletes the same could not be said for casual riding habits.
He said he hoped the campaign would encourage people with any sort of bike to use it.
He said the campaign also hoped to "put pressure on" local council to improve the conditions for riders in the area.
He said the hashtag was about getting people to create a culture of bike riding.
"It's about getting an idea of how many people are riding," he said.
"It's not just about the people lycra.
"It takes all kinds to create a culture like this."
He said the bike riding culture can benefit the community in the areas of economy, health and the social life of residents.
Mr Abbot said the City of Greater Bendigo Council's most recent budget did not explicitly look at addressing the need for improved walking and riding paths.
"There are definitely things happening, though," he said.
"The bike track in Spring Gully has recently had two underpasses installed.
"The Golden Square track also had an underpass installed."
To be involved in a video to promote the campaign Bendigo bike riders will gather in Rosalind Park at 9am, Saturday.
A workshop will be held at the Old Church on the Hill on Thursday July 31 to mark the beginning of Bendigo a Cycling City.