THE Bank of Melbourne has launched its newest branch - on wheels.
The travelling bank concept is designed to bring banking services to people in regional and metropolitan communities.
It will operate in times when people need it most.
The travelling bank, named Melba, was launched on Wednesday.
The bus' arrival is part of the Bank of Melbourne's continued growth in regional Victoria as it plans to open a new branch in Bendigo on May 12.
Bank of Melbourne Bendigo branch manager Wendy Learmount said the new branch would open on Monday at Bendigo Marketplace.
"We will be in shop 77-78, next to Dick Smith," she said.
"It is a genuine alternative to the other main banks available in Bendigo.
"We are a Victorian bank for Victorian people.
"We are modern, bright and friendly.
"Our culture is built around getting customers to where they want to be financially.
"To us they are people not just numbers.
"We have express business deposit machines, ATMs and an automated coin changer - all the mod cons."
Ms Learmount said the new team was employed locally.
"A variety of ages from a variety of backgrounds make up our team," she said.
"I am 57 years old, I definitely understand the older demographic and our customer service officer is 19 years old.
"He will relate well to the younger clients.
"This will help us to genuinely understand our customers."
Bank of Melbourne chief executive Scott Tanner said the opening of the Bendigo branch was part of a Victoria-wide expansion in Melbourne, Geelong, Ballarat, Shepparton-Mooroopna and Bendigo.
"We are delighted to open our Bendigo branch.
"It will support the people and business in this vibrant regional centre," he said.
"When Melba travelled to Bendigo over the Easter break, our people were overwhelmed by the warm welcome from locals - many of whom opened their first Bank of Melbourne account."