The brand is now registered as Gillies Famous Pies and a retail outlet has opened on the corner of Lyttleton Terrace and Queen Street in Bendigo.

Retail store owner Simon Bush wanted to create a new name for Gillies.

"(The retail store has) been open nine weeks now," he said.

"It's going extremely well.

"We have received some sensational support from customers. They have been really impressed.

"Most of the customers said the quality of the pies is beautiful.

"We believe it is back to the original taste and the customers agree."

Mr Bush said the company's original meat pie was its best seller. 

"Then the most popular after that would have to be the cheese and bacon or potato pie," he said. 

"We are also trying to cater for different sorts of appetites.

"I can leave here at night feeling proud of what we have done."

Forming the new retail outlet began when Mr Bush purchased the trademark and name during the previous business' liquidation sale in 2012.

"When the company went into liquidation over two years ago we bought the trademark and name," he said.

"We recently fired up the Mayfair Park industrial site, too.

"We are now using it as our distribution centre and we are delivering our stock all over Australia."

Mr Bush said he hoped to bring the manufacturing back to Bendigo. 

"We wish it could happen tomorrow, but it's going to be something we will work at," he said. 

"We saw an opportunity to fix up the brand, we don't want to see it fade away or die off.

"We explained to the previous owners the direction we wanted to go and they shared with us.

"They went a different direction and we managed to come to an agreement."

The Mayfair park site is one of many local possibilities for a new manufacturing hub.

"We are not sure if we will do bulk lines or just a select line of pies," he said.