The Bendigo Advertiser is continuing Courtney's Quest, with the aim of finding 1532 new organ donors in four weeks.
BENDIGO Advertiser staff have thrown their support behind Courtney's Quest and called on other central Victorian businesses to follow the lead.
Courtney's Quest has been launched in honour of Courtney Keast, who lost her life after a boating accident at Lake Eppalock in January this year.
She saved four lives by donating her organs.
The campaign has attracted 50 new donors so far.
A group of Bendigo Advertiser staff signed up on Thursday after discussing the issue with partners and family.
''It was encouraging that many Bendigo Advertiser staff were already registered organ donors,'' editor Rod Case said.
''Then to see more staff signing up on Thursday showed great community spirit. This is such an important issue.
''We see every new person who signs up during Courtney's Quest as a win for organ donation in Australia.
''We hope that provides encouragement to all those waiting for an organ transplant and the Keast family who have been so brave in starting their journey to raise organ donation awareness in honour of Courtney.''
Bendigo Advertiser staff member Elaine Matheson said she was inspired to sign up after losing a close friend in January this year.
"It was a very sudden death and he ended up donating his organs and helping eight people because he was registered," she said.
"I had always wanted to do it but this really pushed me to actually fill in the form."
If your business, community group or school decides to support Courtney's Quest, please contact the Bendigo Advertiser by email at firstname.lastname@example.org or call 5434 4470.
Anyone lodging a form as a new organ donor in support of Courtney's Quest can go to www.bendigoadvertiser.com.au and register on our official pledge book.