A BENDIGO in-home aged and disability care service is stretching its reach to Castlemaine, Kyneton, Woodend and Gisborne.
Senior Helpers is part of an international group of companies founded in the United States in 2001.
It has been operating in Bendigo for about 14 months.
Owner Scott Seymour said the business's client base had "more than doubled" over the past few months.
"(There have been some) changes to aged care funding and I think more people have become aware that there are services out there available to them," he said.
"The areas we will expand to are under-serviced so we have been getting calls from people (in Castlemaine, Kyneton, Woodend and Gisborne).
"We work for other service providers in those areas and they have also asked us to come and provide services to their clients."
Mr Seymour said the business had been signing up three clients per day for the last eight weeks and had doubled its staff numbers to keep up with the demand.
He said he was amazed by the business's growth and believed it would only continue to attract more clients.
"The growth is exponential," he said.
"We go into people's homes and reputation is so important - people need to know that they are getting the best care possible.
"I think after 12 months we have reached a sticking point, the word got around and now we are getting more and more calls everyday."
Mr Seymour said the secret to success for the business was its consistency and commitment to care.
"We work really closely to match up the carers to the clients so they form a long-term relationship," he said.
"The thing with aged care is if you are looking to receive aged care funding then get into the system early as there can be long waiting lists.
"We encourage people to contact us before there is a real need.
"Our goal is to stick with them for the next 10 or 15 years or however long they need us."
For more information about Senior Helpers visit www.seniorhelpers.com.au or contact 5410 0760.