BENDIGO Aquatic Centre's new management say they will deliver a better level of service when they open this weekend.
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The swimming season will be launched on Sunday September 22.
Higher entry fees and upgrades to signage and pool facilities will be part of the changes to the pool's operation.
Melbourne-based company Belgravia Leisure have taken over from YMCA, who ran the pool for the past five years.
Belgravia Leisure regional manager Kim Whitehouse said she was excited about the opportunities.
She said the Aquatic Centre would offer a wider range of services and more activities for children, including inflatable toys in the pool.
"We're working hard to deliver a level of customer service that hasn't been seen for a while," she said.
"Hopefully we will have a better level of community engagement."
Belgravia Leisure will operate the pool on behalf of the City of Greater Bendigo.
Entry fees have been increased on the back of a council review to $4.60 for an adult day pass and $141 for and adult extended season pass.
Bendigo mayor Lisa Ruffell encouraged more people to get involved in swimming.
“The easiest and cheapest way for residents both young and old to enjoy swimming in Greater Bendigo this summer is to purchase a season ticket," she said.
“Our swimming pools are important and valued community facilities for both families and individuals and are great places to go for exercise or just simply to enjoy water play.
The Aquatic Centre will be open from 6am to 6.30pm Monday to Friday and 10am to 6.30pm on weekends.
Belgravia Leisure also operate pools in Brennan Park, Heathcote, Marong and Kangaroo Flat.
Most pools around the region will be opened across November and December.
OPENING DATES FOR BENDIGO 2013/2014 SWIMMING SEASON
Bendigo Aquatic Centre – September 22
Brennan Park – Sunday November 17
Heathcote - Sunday November 17
Marong - Sunday November 17
Kangaroo Flat – Sunday November 17
Raywood - Saturday December 14
Elmore – Saturday December 7
Goornong – Saturday Decemnber 14
White Hills – Saturday December 7
Bendigo East (open all year round)
Peter Krenz Leisure Centre (open all year round)