Fan love for Evermore

EVERMORE will begin its national tour in Bendigo on April 17.

The New Zealand pop-rock band released its fourth album in October last year and, more recently, has been encouraging fans to help out with its film clips.

“The last time we were in Bendigo would have been a while ago, definitely three or four years,” guitarist and singer Jon Hume said.

“We are keen to get back. Our studio is in Gisborne, which is just on the road to Bendigo.

“There’s a few towns (on the tour) that are new to us, so we get to see the real Australia rather than sticking to where most bands play in Sydney, Melbourne or Brisbane.”

The three brothers’ album, Follow the Sun, took a couple of years to put together, with Evermore writing more than 50 potential songs for the record.

“It’s been a couple of years between albums, so we had lots of time to write this one,” Hume said.

“We have to choose the best (songs) to make the cut for the album. It’s tough but it means you get good songs at the end of it because it’s a tough for any song to actually make. We’ve all got to be all really into it.”

The Hero Tour, will see the band play 31 dates across the country as well as gathering more input for its film clips. 

A film clip for Hey My Love was launched two weeks ago and used Instagram photos with the hashtag Hey My Love sent in by fans.

“Fans sent in photos with something they love, whether it is a person or a moment or a thing,” Hume said.

“Some of those photos get used in the film clip. 

“It’s a cool way to connect with our audience and get them to be a part of the film clip.”

The second version of the film clip will be released on April 18.

“It’s been going really good. We wanted something fresh for the video,” Hume said.

“I recently got into the Instagram angle on social media and really enjoy it. We’ve seen some pretty bizarre photos and already had 5000 photos submitted. We used almost 1000 on the first clip.

“The quality that people have taken is really cool. 

“We didn’t know what to expect but the response was immediate and fast.”

Hey My Love perfectly sums up Evermore’s fourth album. 

“The theme is quite optimistic and hopeful,” Hume said. 

“It’s stuff like love and connection with other people. They are strong themes in album. There’s so much bad in the world these days, we wanted to do something quite fun.”

- Evermore will play at Star Bar on Wednesday, April 17. 

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