AMONG Australia Day celebrations at Lake Weeroona the Environment Protection Authority launched its Bendigo campaign to encourage residents not to litter.
A perspex box filled with litter was the centrepiece of the summer litter campaign.
The campaign, titled “A cleaner Victoria is in your hands”, aims to educate Victorians about the impact of litter on water and land.
The 18-cubic metre box was filled throughout the day with litter and once full represented the amount of litter from 300 people.
EPA spokeswoman Kate Gittings said the campaign would run until March urging Victorians to play their part and report litterers to EPA Victoria.
“The box is designed to create awareness about the scale of the problem,” she said. “Littering costs the community $78 million to clean up every year in Victoria.
“Approximately 14,560 tonnes of litter is generated across Victoria.This is approximately around 3kg of litter for every Victorian.”
Ms Gittings said the reason for choosing Australia Day to begin their Bendigo campaign was because more people in the community would be able to see the impact of littering in the community.