City's Viva Bendigo sign to live on in other Bendigo-based events

The large Bendigo sign launched to help promote the Elvis exhibition will live on in the Rosalind Park piazza.

City of Greater Bendigo workers removed the Viva part of the 'Viva Bendigo' letters on Friday.

Council hopes to involve the sign in Bendigo's future events such as the Bloom campaign and the Blues and Roots Music Festival.

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City of Greater Bendigo tourism and major events marketing manager Glenn Harvey said in commissioning the Viva Bendigo sign with Bendigo Tramways, council wanted something that would be able to live on.

"We wanted something that would tie in to Elvis, but we also wanted something that would leave a legacy," he said.

"We'll be able to use it for other campaigns throughout the year. It will have new lettering and a new look and feel in the coming weeks.

"This has worked out really well that we've been able to leave this legacy. You'll see it move around from time to time and we hope people really enjoy it."

Mr Harvey said the decision to keep and update the piece for certain events stemmed from its popularity.

"We just found that so many people have enjoyed it over the Elvis experience. We've seen lots of selfies," he said. "We're open to more ideas about where it could go."

The sign will promote the spring tulip display.

"Our next campaign is called Bloom and that that'll be launched in early September," Mr Harvey said.

"There's many major events happening. You're gonna see some of our favorites such as blues and roots music festival, VegeCarian, the Bendigo Winemakers putting on some of their their wine festivals as well.

"We (also want to) see how we can tie it in and be part of (the city's) nighttime offering. We'd love to build on that."

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