Tourism in Bendigo could be recognised at the Victorian Tourism Awards after the city was nominated as finalists in four categories.
The City of Greater Bendigo has been nominated in categories relating to planning, campaign, service and brand at this year's awards.
Council manager of tourism and major events Terry Karamaloudis said it was a delight to be nominated in four categories.
"It is fantastic news to be finalists in so many highly competitive categories with contenders from across Victoria," Mr Karamaloudis said.
"This is wonderful recognition of how our staff and volunteers have been able to successfully pivot to create unique experiences and opportunities during the height of the pandemic."
At the 2019 Victorian Tourism Awards, Greater Bendigo won four golds, one silver and one bronze - the most ever awarded to one region
In 2021, council is up for the Local Government Award for Tourism, which highlights excellence in overall tourism contribution including planning, the provision of tourism facilities and services, marketing, event development and management.
Bendigo's 2020 Bloom spring campaign is up for the Tourism and Marketing Campaign award after its effort in promoting the city's tulip displays in Rosalind Park through digital and in-person experiences.
Among the digital innovations was Tulip Cam, which streamed real-time pictures of the tulips, provided virtual 360-degree tours and a live Facebook curator talk with City staff from Parks and Open Space.
"The Bloom campaign cleverly enticed people to be part of the tulip experiences even if they were unable to visit in person and Bendigo's tulips have been shared far and wide to engage with a larger audience and generate significant coverage," Mr Karamaloudis said.
Bendigo Visitor Centre is a finalist in the Visitor Services Award category thanks to its consistent high-quality customer service and face-to-face interaction with visitors.
The Living Arts Space and the Uniquely Bendigo brand have been nominated in the Tourism Retail and Hire category
"The Bendigo Visitor Centre's staff and volunteers have been nominated for their outstanding customer service," Mr Karamaloudis said. "Our exhibitions at the Living Arts Space and our specially branded Uniquely Bendigo are very popular and valued by residents and visitors so these state nominations are well-deserved."
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