A BENDIGO real estate agency has won two top industry awards for a campaign to sell sought-after land in Strathfieldsaye.
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McKean McGregor took the spots in the Real Estate Institute of Victoria's Commercial & Industrial Marketing Awards.
The agency won two awards for a marketing campaign it put together for the Forest Ridge estate.
Sales and marketing manager Brock Pinner said even landing the honour of selling the land had been an exciting moment for the agency.
"These lots don't come around often and they are very highly sought after," he said.
Market demand is so high that McKean McGregor itself has recently sold a number of properties site unseen before they have properly hit the market, often for "well and truly above top range" prices, Mr Pinner said.
And demand is even higher for blocks of vacant land because they are currently so scarce.
Multiple real estate agencies had competed for the contract to sell Forest Ridge and Mr Pinner said the landowner chose McKean McGregor because of its work on some previous properties.
"She took a proactive step of choosing us and we felt like we needed to repay her with a really strong strategy," he said.
McKean McGregor decided it was not enough to market the land to Bendigo developers.
They put together a campaign that also targeted people in Melbourne.
"It was around painting a picture of the block's assets, particularly for people who are not local to Bendigo, around growth in Strathfieldsaye, the amenities and the demand for land," Mr Pinner said.
"Developers are mostly busy people and they get a number of opportunities that come across their desk regularly.
"So the more we could tell the story and explain what the end product might look like for them, the more likely people would be interested."
McKean McGregor's campaign was the only competition entry from a regional Victorian agency to be shortlisted.
McKean McGregor took out the category for best sales campaign for a development budgeted under $20,000, as well as the best campaign by a small agency.
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Tom O'Callaghan
I grew up in Bendigo and I want to tell your stories.
I grew up in Bendigo and I want to tell your stories.
