BENDIGO'S vibrant tulips feature in a new tourism and marketing campaign launched by the City of Greater Bendigo on Monday.
About 50,000 tulips have been planted as part of the Bloom campaign to create a splash of rainbow colours in Rosalind Park that will be in full visibility until mid-October, including a large patterned centrepiece that only reveals its shape once the tulips bloom.
Those who cannot visit the displays in person can watch the popular Tulip Cam's live online pictures, which show the tulips blooming in real-time.
Greater Bendigo mayor Jennifer Alden said spring was a special time in central Victoria and this campaign celebrated the region's seasonal offerings.
"Bloom is a wonderful way to showcase the vibrancy, natural beauty, unique experiences and attractions in our region that will entice regional Victorians to plan and enjoy a memorable stay here," she said,
"We know our community and people travelling from regional Victoria will love visiting the tulip displays. Those unable to visit due to restrictions can feel part of it by watching our Tulip Cam and joining our social media events."
One of the events will be a live Facebook tulip curator talk with a City Parks and Open Space staff member, who will host a tulip tour from the Conservatory Gardens at 11am on Friday, September 17.
Families during the school holidays can join in a Bendigo Tulip Hunt, a new augmented reality experience where participants use a mobile phone app to search for eight virtual tulips in the city centre's parks and gardens, including a newly-created secret garden.
Once all the virtual tulips are collected, participants can go into a draw to win a Uniquely Bendigo hamper.
The city's Summer in the Parks will also present a new Summer in the Parks 'spring edition' with several free events planned over the school holidays, including tulip tunes, movies in the parks and active kids' activities, subject to COVID-safe requirements. A full program and booking details will be released shortly.
Other campaign highlights include Bendigo Uncorked Week, which will see 10 days of wine events from October 1 to October 10; Brett Whiteley: Drawing is Everything exhibition at Bendigo Art Gallery until October 31; and a new Traverse exhibition featuring First Nations' artists at the Living Arts Space on September 20.
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