New products will soon be available to businesses hoping to access the city's high-speed internet service.
Bendigo Telco and the City of Greater Bendigo announced last December they were joining forces on the '100 gig city' project.
The aim was to close the "digital divide" between city and country internet services.
"What that means for our customers is they'll have fibre product in the CBD," the telco's new managing director, Kevin Dole, said.
"Then on the broader outskirts of Bendigo they'll still have access to our 100-gigabit network and how we provide connectivity down into Melbourne.
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"(We're) the only city in Australia that can actually do 100-gigabits around the CBD... We haven't done a lot of marketing yet, but there's been a fair bit of interest."
Mr Dole has been formally appointed as managing director - a newly-created position that replaces the chief executive role.
He has been a board member at the telco since 2017.
"Kevin and his executive team have developed an effective working relationship and the board is confident they will implement a strong leadership approach throughout our team and entire business," Bendigo Telco chairman Rob Hunt said.
Mr Dole said he was looking forward to broadening the business beyond 'connectivity'.
"It's fair to say we're going through a repositioning at our business," he said.
"We'll continue to maintain our existing commitment to our communities, but mindful that our communities are starting to need more and more technology-based solutions for their success.
"So what started out as a local telco... we're looking to extend that into other technology-based solutions, and we're starting to explore that with some of our customers already.
"We're starting to look at how cloud technology will help their business and, ultimately, that's built on our 100-gigabit network."
And Mr Dole said the COVID-19 pandemic and the shift to remote work and education was part of the reason why the business could look to offer more than just a connection.
"So more and more people are working even more permanently from home now, so once we get reliable network services into the house, what are the other tools they need to be productive?"
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