Nine News weather host Livinia Nixon has put Bendigo and regional Victoria in the spotlight this week.
Teaming up with Visit Victoria, Nine News took their weather broadcasts on the road to showcase hidden gems in regional towns.
Ms Nixon began her week in in Echuca before visiting Swan Hill on Tuesday and arriving in Bendigo on Wednesday. She will travel to Daylesford on Thursday.
In Bendigo, Ms Nixon got a sneak peek of the Bendigo Art Gallery's new Mary Quant exhibition and will finished her broadcast with the team at Ms Batterhams.
"Last time I was here was for the Marilyn Monroe exhibition, which was fabulous," Ms Nixon said. "I came with some girlfriends and had lunch at Masons and visited the exhibition.
"So I am familiar with this space and the things the curators here can do. What a drawcard for the town, the flow on effects must be incredible.
"We always try to (show) what tourists would be interested in seeing. This (Mary Quant) exhibition is a huge drawcard for Bendigo."
Ms Nixon said encouraging visitors to regional areas was crucial in helping towns recover from the coronavirus pandemic.
"Regional areas have suffered so much," she said. "Even with the snap five-day lockdown we had recently, it just threw people.
"Businesses ended up throwing out lots of food for planned events and it was a beautiful weekend that regional areas would have been expecting thousands of visitors from Melbourne. People livelihoods rely on that - having visitors spending money and having a great time.
"I think people are very nervous about crossing borders because things can change quickly form one day to the next. That's very unsettling. So there is a huge demand for holidays within Victoria."
Visit Victoria chief executive Brendan McClements said he was thrilled to be partnering with Nine to get out on the road again to explore everything on offer in regional Victoria.
"Visit Victoria is promoting regional Victorian destinations through its Stay close, go further campaign and this partnership with Nine is a great way to showcase our regions to a wide audience."
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