A proposal by the state opposition for subsided Victorian tourism has been welcomed by Bendigo's accommodation and attractions operators.
Bendigo Motels Association president Kristyn Slattery said the Coalition's concept was "fantastic" and just what the industry needs.
As part of a dedicated $300 million tourism fund, the opposition's Road Trip for Victoria plan would offer Victorians a 50 per cent discount, up to $200, on tours or accommodation when booking three or more nights.
"Let's encourage people to explore our state and take a road trip," Ms Slattery said.
"Once they are in Bendigo, subject to restrictions, there are plenty of places to eat, visit and immerse themselves, which would be a real boost to the entire travel sector."
Bendigo Heritage Attractions chief executive James Reade welcomed the plan, but said current restrictions meant venues such as the Central Deborah Gold Mine and Bendigo Tramways remain shut.
"We desperately need to be able to open our doors," Mr Reade said.
"From a regional tourism operators' perspective, we welcome the opposition's ideas, but are currently in the midst of lobbying the government to change its roadmap."
Since the announcement that restricted travel between regional Victoria and Melbourne would be lifted from November 9, Ms Slattery said phones have been ringing at her Napier Street establishment, Julie Anna.
"We've definitely had more interest, not a massive influx, but calls from Melburnians extremely keen to visit," she said.
Bendigo Tourism Board chair Finn Vedelsby said regional tourism was challenged prior to COVID-19, when bushfires ravaged parts of Victoria in late 2019.
"My colleagues in accommodation have been some of the hardest hit," he said.
"Any government incentive to travel would be very welcome and I think the government should hear this proposal and think about it."
Opposition Leader Michael O'Brien said the travel incentive would ensure Victorians explore their own backyard, instead of flocking interstate when borders reopen.
"Victorian small businesses deserve a break after being crippled by lockdowns," Mr O'Brien said.
"The government must put money into tourist attractions and reward local travel, to support jobs and our economy."