The sale of virtual red noses and red face masks hopes to raise $500,000 to learn more about stillbirth and sudden infant death.
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The Red Nose Day appeal seeks to raise money to fund research and support grieving families.
A virtual remembrance service is being held via Zoom for families who have lost a child, as the fundraiser has been forced to think outside the box amid the COVID-19 pandemic.
Strathfieldsaye's Brady Bunch Early Learning Centre is one of the Bendigo organisation's registered to fundraise for the cause.
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Early learning educator Elysha Pearce picked up some red noses from fundraising partner Big W earlier this week, with students sporting a painted red nose during Thursday's classes.
Red Nose operates a 24/7 Grief and Loss support line, with calls increasing 40 per cent since COVID-19 restrictions were first introduced across Australia, while calls to its Safe Sleep Advice Line have spiked 30 per cent, according to the charity.
Red Nose Australia's chief executive Keren Ludski said Red Nose is doing everything it can to provide support to grieving families and evidence-based reassurance to nervous new parents.
"Red Nose Day is absolutely critical for us to be able to continue these support services and to fund research that will create an Australia where not one baby dies suddenly or unexpectedly - that's our goal," Ms Ludski said.
To donate, visit rednoseday.org/donate
