First ever digital red noses cause

Australians are being 'mobile-ised' to raise vital funds this Red Nose Day and help curb the devastation of nine little lives lost every day to stillbirth, sudden infant death and fatal sleeping accidents.

At Prince of Wales Private Hospital in Sydney, Red Nose Australia launched the 32nd iconic Red Nose Day fundraising appeal, unveiling two fun new Digital Red Nose filters to help turn social distancing Aussies into social media fundraising stars.

Aussies are encouraged to screenshot themselves wearing these Digital Red Noses in Instagram and Facebook, make a donation, and submit their photo to become a Face of Red Nose Day - to be featured in the billboard ads and online.

Thanks to the major campaign partner BIG W, traditional Red Noses will be available at BIG W stores across Australia. Every dollar raised helps to save little lives and support grief-stricken families.

A recent study of 3300 new parents from Queensland found 1 in 3 had not always put their babies to sleep on their backs - a key risk factor for sudden infant death (SIDS). The number of sudden infant deaths in Australia has also jumped by nine over the past year.

Did you know? $45 can help save a baby's life by funding a parent's call to the Red Nose Safe Sleep Advice Line. $80 provides immediate support for a grief-stricken family in crisis. $128 funds a hospital discharge pack, with all the tools a new parent needs to keep baby safe at home and $250 helps fund ground-breaking prevention research into the reasons why babies die from sudden infant death and stillbirth.

"COVID-19 has presented all of us with many challenges, but just imagine what it's been like for the thousands of Australian families who have lost a baby during this time? Red Nose is there, providing much-needed virtual grief support around the clock thanks to the generosity of Australians who dig deep each Red Nose Day," Red Nose Australia CEO, Keren Ludski said.

Join thousands of people from all across Australia as they are urged to get silly for a serious cause on August 14.

Every dollar raised on Red Nose Day helps stop little lives being cut short and families get the support they need.