Harcourt's Michael Henry will make his 10th national television appearance on Tuesday when he appears on My Market Kitchen.
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Mr Henry, who is co-owner of Henry of Harcourt, will showcase the region's apples on Channel 10 show at 3.30pm.
"I'm still nervous but am comfortable in front of the camera now," he said.
"This one is talking about apples and they are doing a revamp the Waldorf Salad using some superfoods. We are also talking about innovation on the property.
"One thing try to do is spruik whole central Victotrian region, particularly Harcourt for its produce and other attractions - be it mountain biking, miniature railway or Blumes, bakery."
Mr Henry will return to the show in a few weeks to speak about pears. Hort Innovation helps produce My Market Kitchen in an effort to showcase Australian horticulture and share grower produce and innovation.
My Market Kitchen is on Channel 10 at 3.30pm on Tuesday.