PETA's anti-wool campaign 'won't be taken seriously'

Joely Mitchell
June 30 2020 - 3:00pm
PETA has launched a billboard campaign attacking the wool industry.
PETA has launched a billboard campaign attacking the wool industry.

PETA has launched a campaign targeting the wool industry but there's not a lot of concern among the agriculture industry that their message will be taken on board by everyday consumers.

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Joely Mitchell

Joely Mitchell

Stock & Land editor

Joely started her career at Stock & Land as a cadet journalist in 2016. She is now the editor of the paper.

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