Bendigo Health hopes its Dry July campaign will raise $80,000 for the health service's cancer wellness program.
Dry July encourages people to go alcohol-free in July to raise money for cancer services.
Bendigo Health's cancer wellness coordinator Jenna Sing said the Dry July fundraising initiative makes pet therapy, art therapy and oncology yoga services possible for patients.
"We know the funds raised through Dry July come back to the Bendigo community directly," Ms Sing said.
Bendigo Health's fundraising and foundation manager Rachel Mason said 94 people have already signed up to the Dry July fundraiser.
"Dry July has been a key part of our fundraising calendar for many years and it's not too late to join," Ms Mason said.
Tweed Sutherland First National director Matt Leonard is one of many local real estate agents taking part.
"Dry July is a great cause and the funds stay in our community," he said.
To support the campaign, visit dryjuly.com/bendigo
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