A proposal received by the City of Greater Bendigo outlines a $30-million development, estimated to create more than 60 ongoing jobs.

It comes within days of an unrelated application to build a $30m luxury hotel at the corner of Williamson and Mollison streets.

A 4.5-star hotel is also proposed for Bendigo's Hargreaves Mall.

The prospect of competition did not deter Spring Design and Development directors Rachel and Peter Irons, who remained positive.

"We're still really confident in what we're putting to the market," Ms Irons said.

The property group's proposal includes two buildings, a courtyard, a wine bar, a cafe, function areas, a pool and a wellness spa.

It also provides for a multi-deck carpark, with the entire development to allow for more than 200 cars to be parked.

The applicants are seeking a reduction in the visitor bicycle parking requirements, with a double-sided bicycle parking rail proposed for Mollison Street for visitors, and 15 on-site bicycle parking spaces for hotel staff.

Traffic engineering assessors for the applicants said a residential hotel typically didn't generate a demand for visitor bike parking, in their experience.

The statutory bicycle parking requirement for a hotel of the proposed size is 32.

The existing shops at 113-133 Mollison Street would need to be demolished to make way for the hotel, if the proposal was successful.

A pizza store, an Indian restaurant, and a liquor store would be among the affected retailers.

"We want to work with them to give them opportunities to be relocated," Ms Irons said.

She said the idea had been to extend on the site's retail opportunities, before realising its potential as a high-end hotel.

The proposal was shaped by the experiences Mr and Ms Irons had enjoyed in Bendigo and the region, citing arts and cultural attractions among the destination's appeal.

Mr Irons also drew on the city's "amazing" wines, working a specific request in the design brief: "I wanted a wine bar with a fireplace."

In the application, Woods Bagot architects wrote that the proposed hotel "continues the traditions and supports the spirit of Bendigo".

Inspiration for the design was drawn from the city's existing structures and 'unique DNA'.

Mr and Mrs Irons envisioned such a hotel being used for conferences, weddings and events.

The maximum building height of the proposed development would be 22.2 metres, with six storeys intended for one of the buildings. The other would be shorter, at four storeys.

The multi-level car park would be two storeys, with the pool, gym, and wellness spa on top.

The plans lodged on May 6 propose a seven metre setback from the neighbouring Victorian-era property at 135 Mollison Street.