Mother's Day is traditionally one of the busiest times of the year for florists and the team at Eaglehawk Floral Boutique are bracing themselves for a bumper weekend with roses, carnations and lillies the pick of the bunch.
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Trading restrictions due to coronavirus has seen a sharp downturn in imported flowers, providing an opportunity for flower producing towns such as Macedon and Kyneton to flourish.
The Victorian Farmers Federation says this Mother's Day provides a great opportunity to support the local floristry industry.
VFF vice president Emma Germano says coronavirus means that the percentage of imported flowers has fallen.
"Victorians would be shocked to learn that 40 per cent of the flowers we usually buy are imported," Ms Germano said.
In the next 18 months, the Department of Agriculture will review labelling rules in a bid to give consumers more clarity about where their flowers are coming from.
"We want to see the labelling rules changed to enable Victorians to make educated choices and support our local farmers," Ms Germano said.
Eaglehawk Floral Boutique co-owner Annette Major says the majority of flowers at her boutique are sourced from within Victoria.
Ms Major and her sister Kim Evely have owned the boutique for 35 years.
"We are open all weekend and can put together hampers and bouquets," Ms Major said.
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