Bendigo's council is hoping for 60,000 or more visitors to Bendigo's 2020 White Night, after an spring date was announced.
The state government confirmed October 10 as the date for Bendigo's second White night on Monday.
About 60,000 people visited White Night in 2018, exceeding organisers' expectations.
City of Greater Bendigo mayor Margaret O'Rourke said the coming of a second White Night was very exciting.
Councillor O'Rourke speculated that the spring date might create a different atmosphere, if people went out earlier to catch the extra daylight.
"We've seen the success of what the first White Night did for Greater Bendigo, and our community, and our businesses. We're really pleased to see a second one coming," Cr O'Rourke said.
"It will create great opportunities ... last time White Night was here was plenty of venues that were bursting at the seams with people visiting and buying products. That will be the same.
"These type of events don't come along very often. Business will I'm sure capitalise on it. They're very good at showing the hospitality that Bendigo's so well known for."
Cr O'Rourke said it was hard to predict numbers, but she hoped for at least 60,000 or more visitors to the 2020 event.
She said White Night was a lovely way to see Bendigo showcased.
"The pride that people had last time White Night here was remarkable," Cr O'Rourke said.
"People were in awe of the creative installations that come together both by the organisers and the creative talent we have in our community."
BENDIGO will host its second White Night on October 10.
The state government confirmed the date for the 2020 festival on Monday.
The city's first White Night attracted 60,000 people, generating about $5.5 million for the local economy.
The 2018 event took place on September 1. It was one of three White Nights across regional Victoria, with events in Ballarat and Geelong as well.
The event lit up the city, with lightshows on landmarks and performances throughout town.
The state government confirmed in April 2019, White Night would return to Bendigo in 2020, under a new rotating format. The change saw Ballarat host a White Night in 2019, with Geelong set for one in 2021.
The state government said tourism was an important industry for Bendigo and the wider region.
A total of 7.9 million domestic and international visitors stayed overnight in Bendigo between September 2018 and 2019, spending about $1.3 billion.
Member for Bendigo West Maree Edwards said White Night 2020 would attract even greater recognition for the region, already a major player in the national arts scene.
Member for Bendigo East Jacinta Allan said the event promised to be truly spectacular.
Tourism, Sport and Major Events Minister Martin Pakula said Bendigo was renowned for putting on a great show.
"We can't wait to see what the 2020 White Night event has in store," he said.
"White Night Bendigo was a huge success in 2018, bringing tens of thousands of visitors to the city and providing a major boost to business for local pubs, hotels, cafes and restaurants."
The City of Greater Bendigo has been approached for comment.
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