FORMER Bendigo councillor James Reade has been appointed the Bendigo Heritage Attractions new chief executive.
Mr Reade will replace the outgoing CEO Peter Abbott, who has taken on a new role in the South Australian tourism industry.
"I'm very, very excited to have the opportunity to lead the organisation," Mr Reade said. "Bendigo Heritage Attractions has played a big part not only in Bendigo's history, but also the future of the city."
Mr Reade joined the City of Greater Bendigo Council in 2008 as a 19-year-old.
Since leaving council in 2012, he has worked in the community development, state government, and the private sectors.
He has also most recently worked on the management team with Spotless at the Bendigo Hospital Project.
"The ability to get back into the community space is what attracted me to this role," Mr Reade said. "It will be great to just be back and part of that Bendigo story."
Mr Reade said there were a number of things he hoped to achieve as the new chief executive.
"The main thing is probably reconnecting and engaging local Bendigo people back into what we do," he said.
BHA chairman Rod Hanson said there was a competitive recruitment process for the chief executive role, with people from all over Australia applying for the position.
"James knows our organisation and city very well, having grown up in Bendigo and held the position of City Councillor for four years," Mr Hanson said.
"His experience, enthusiasm, drive and proven abilities closely aligned with our selection criteria."
Mr Reade will take over the role on March 10.
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