A Bendigo man has shared his experience of buying fraudulent tickets in the hopes it will save others from doing the same.
The man said his wife purchased four Groovin the Moo tickets on Viagogo for $1062 in January, not knowing that they had not yet gone on sale, nor their actual cost.
When they searched Groovin the Moo online, he said, Viagogo was the first result on Google, so they thought it was official.
It was only when their daughter mentioned that tickets went on sale on Tuesday that they realised the scam.
The man said Viagogo would only take calls within 72 hours of the event, and advised people to resell their tickets on the site, which only perpetuated the fraud.
They were trying to recover the money through the credit card company, he said, and had since bought three real tickets to the festival.
People hoping to attend this year's Groovin the Moo music festival in Bendigo are warned to buy tickets only from certified sellers.
Tickets went on sale at 8am Tuesday from Moshtix and outlets including the Bendigo Visitor Information Centre and Bendigo Student Association at La Trobe University.
But tickets are also appearing for sale on unofficial ticketing website Viagogo and eBay for inflated prices.
Festival hopefuls are warned that these tickets, as well as being more expensive than need be, could also be fake.
Read more: Groovin the Moo 2020 line-up revealed
General admission tickets to Groovin the Moo should cost $129.95, but on Viagogo on Tuesday morning they are priced between $226 and $237.
Tickets have also appeared on eBay for $219.
The official Groovin the Moo website says Viagogo does not check the validity of tickets sellers hawk on its site, and sellers are able to set whatever price they like.
Viagogo has also used tactics to scare customers into buying tickets.
Last year, the Federal Court found Viagogo had made false or misleading representations and engaged in conduct likely to mislead the public.
"Viagogo's claims misled consumers into buying tickets by including claims like 'less than 1 per cent tickets remaining' to create a false sense of urgency," Australian Competition and Consumer Commission chair Rod Sims said.
Groovin the Moo also urges buyers to beware of sellers on Facebook.
The name and date of birth on tickets must match a festival-goer's ID for admittance to the festival.
Last year an official resale platform was established through Moshtix, to allow people who could not or did not want to attend to sell their tickets legitimately to others, and it is anticipated this will again become available.
Those who wish to sell a ticket to a friend can also organise to have the details on the ticket changed, for a fee.
At the time of writing, general admission tickets are still available online, although the 18-plus Udder Mayhem tickets have sold out.
For more information, visit the Groovin the Moo website.
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