CASTLEMAINE will soon farewell Friday nights at the video shop, as one of Victoria's last rental stores closes its doors.
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Family Videoland shuts on Monday, after about 35 years lending videos and DVDs.
Owner Jill Barker said the store was a gathering place, with a family feel of everyone coming together.
Ms Barker bought the video store with her partner three years ago.
They believed that by increasing their retail offerings they could substitute for the declining rental market, she said.
And it worked.
Ms Barker said that most customers still remained with them, even if they subscribed to multiple streaming services.
New customers were even still signing up.
But what Ms Barker and her partner didn't take factor in was streaming services increasingly producing their own movies and TV shows.
It's meant they can't offer customers enough new releases. These make up about 60 per cent of the store's income.
"Once upon a time we'd spend all day entering new movies and new TV series. We'd have at least 30 new products to put on the shelf," Ms Barker said.
"That got down to about five, maybe six, maybe seven."
So when their lease ended, it was time to close the store.
Ms Barker said the new release problem was part of a trend among the few remaining video stores. Speaking to the manager of Family Videoland's buying group she was told, "It's as soon as the lease is up, bang, they're gone".
New release numbers have dropped even further since she decided to close, Ms Barker said.
Family Videoland will trade for the final time on Monday, selling hundreds of remaining DVDs.
Read more: Castlemaine's Video Ezy closes
Ms Barker said it was sad to see.
The video store has been a place where families come together, children learn to share - maybe picking two movies each, and it's that ritual on a Friday night, she said.
For her there's a salient lesson. It's a wakeup call for everyone just how much the internet affects businesses, she said. For Family Videoland it's streaming. But every other week you hear of a chain store closing its doors, she said.
Ms Barker said customers had been sorry to hear of the store's closure.
"The video store is a great meeting place, we have brilliant conversations, and the customers interact with each other," Ms Barker said.
"Everyone's talking about what they're wanting to hire, what they're looking for.
"All the customers are very sad to see us go. Even though they have Netflix, they have Stan, they have Foxtel. They still come in to get the movies that they can't [on those]."
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