It is the part of central Bendigo where the street has two names. Google Maps lists it as Park Road but true locals call it Bridge Street.
A new name has been proposed for the stretch of road that runs alongside the Conservatory Gardens between Pall Mall and the Golden Dragon Museum.
The Bendigo Easter Fair Society has submitted to City of Greater Bendigo to call the road Easter Fair Way.
Easter Fair Society president Simon Mulqueen said the proposal would simplify the matter for people while also recognising the city's 150 year old Easter fair.
"For a start there is a lot of confusion about that section of road," he said. "Google has it as Park Road but it is partially Bridge Street.
"So we thought it an appropriate way to recognise 150 years of Easter fairs. The original fair was held in that Conservatory area and we requested it as recognition of 150 years of contributions made to the Bendigo community."
Mr Mulqueen said in general there had been strong support for the proposed name change.
"(There has been support) in terms of it being a fitting way to recoginise the Easter Festival," he said.
"There are very few institutions in Bendigo that are 150 years and I suppose with fair, it's not just an institution, it has been a fundraising, charitable institution for most of the 150 years.
"Now it is more tourism than charitable but it is still a vehicle for local groups to make money and is used for community purposes in charitable ways."
The proposal is on public notice with Bendigo council. It was advertised in Saturday's Bendigo Advertiser.
"It goes through public notice and then is open for public to make comment," Mr Mulqueen said. "Council will decide the outcome after that. Hopefully by Easter it will be able to recognised as Easter Fair Way."
In recent years, that section of Park Road has been home to markets and displays for the Easter Fair.
"It also had kids rides in recent times," Mr Mulqueen said. "(at one point) the fair moved away from city for period but it is back centralised in the original location where it was held. It is like it is the hub of the fair."