ENOUGH is enough.
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We are only just beyond a week into this new decade, and already Victoria's road toll is triple this time last year.
2019 was a horror year on the roads - and the toll is still growing. Just yesterday, a Bendigo man, 77, died in hospital after a crash in Long Gully on December 12.
Police believe the man - a pedestrian - and a motorbike were involved in the collision.
The man's death increased the 2019 road toll to 266.
That's 53 more lives lost than in 2018. Over those two years, that's nearly 500 people whose families will never get to see them again, talk to them again, hold them again.
At what point do we stop accepting road deaths as a normal part of life?
Everyone has seen the TAC signs and television ads.
We've all heard the statistics and warnings over and over again.
The road safety message has been shared so many times, in so many different formats, that some people begin to feel desensitised to the lessons, or fatigued by them.
But we all have a responsibility to ourselves and others to make sure we take them on board.
We can't accept an increase in road deaths as our new normal. We can't allow hundreds of more families to lose another member at their dinner table.
Every time we get behind the wheel of a vehicle, or sling a leg over a bike, cross the road, or take the passenger seat in the car, we need to do our part.
We're less than two weeks into a new year, a new decade. It's not too late to start a new resolution.
Take the minor actions that could make a big difference on the roads: make sure your car is roadworthy before you drive; organise a lift if you want that drink; leave that text message unread or that phone call unanswered until you've pulled over; wear your seatbelt; drive to the conditions; keep your eyes on the road.
With six deaths on our state's roads already this year, it's up to all of us to take action however we can.