While entrant numbers might have been down on previous years, the quality of designs was not.

Winner of the coveted lady of the day crown and a confessed fashions on the field regular, Belinda Nurse, from Horsham, said she was amazed by the competition

"It's the first time I've come here, so to win, I'm quite shocked," she said.

"The standard was absolutely amazing - very beautiful.

"I'd call myself a regular. I love the fashions and I love being creative and putting an outfit together."

An avid horse racing follower, Ms Nurse won the best millinery section at last month's Gunbower Cup, lady of the day at this year's Edenhope Cup meeting, and entered the fashions on the field at Tuesday's Melbourne Cup.

She plans to enter Thursday's Oaks Day fashions event at Flemington.

Similarly impressed with the calibre of fashions and pleased to emerge with a victory was Emma Scodellaro, who won best millinery.

"I'm absolutely stoked as this piece of millinery is amazing ... my milliner is so amazing," she said.

"Her name is Jill Humphries and her business is Millinery Jill. Pretty much exclusively I wear all her hats.

"I took her the dress and she has the feathers to match, and then she came up with this creation.

"It's just so beautiful to wear and light and easy to wear.

"I love a day at the track in general, so I will go to the races whether there's fashions or not, but if there's fashions, it just adds that little bit of extra excitement on the day."

It was not Ms Scodellaro's first win on Kyneton Cup day. She is a previous winner of the lady of the day title.

The Greenvale woman has taken her love for fashion on the fields a step further by creating a Facebook page dedicated to race day fashions called It's All About the Sash, which livestreamed some of Wednesday's competition.

"We are a social group that share our love of fashions on the field and racing as well," she said.

"It's a lot of like-minded people, who love going to the races and dressing up.

"We share photos and winners from around the world. There's probably about 700 race days that I try and catch up on each year.

"It's passion project for me."

Winners of the couple of the day were Goldmines Hotel owner Tim Foster and visiting South Australian friend Bridget Aldridge.