For Bendigo resident Emily Byrne, Daffodil Day has always been an important occasion for her family.
"I have been volunteering at the stalls with my dad and my sisters for the past 10 years," she said. "I lost my mum to bowel and liver cancer when I was 14 years old.
"She was only 42 at the time which was quite young. We have always helped raise money for the Cancer Council because we saw the work that they do."
Daffodil Day is the Cancer Council's annual appeal to raise money for research and support services.
More than 145,000 Australians are diagnosed with cancer each year and one in two Australians will be diagnosed with some form of the disease in their lifetime.
Ms Byrne said the beauty of the Cancer Council was that their support was widespread.
"There are a lot of charities around that are raising money an people are probably a bit fatigued by it all," she said.
"But the reason I continue to support the Cancer Council is because they support anyone who has been touched by cancer.
"There are a lot of cancers that are forgotten about or don't have the media attention."
Ms Byrne will be helping run stalls around the city on Daffodil Day this Friday - everywhere from the Marketplace to Strath Village and Centro Lansell.
While the public have been generous in the past, Ms Byrne said she hoped that continued this year.
"We find that people come up to us and know its for Cancer Council because the day has been running for so long," she said. "People always come looking for a Daffodil Day pin or fresh daffodils.
"We find that generally people who come up to us have a story to tell. That's not surprising considering it's a cause that affects us all."
Ms Byrne encouraged people to find their nearest Daffodil Day stall at daffodilday.com.au/event/daffodil-day.
Have you signed up to the Bendigo Advertiser's daily newsletter and breaking news emails? You can register below and make sure you are up to date with everything that's happening in central Victoria.