The Greater CREATIVE Bendigo four-year plan will look to nurture and support local talent, as well as push to facilitate more opportunities for inclusion and access for multicultural groups and the Indigenous community.

"We want to promote and foster creativity in the region and that's important because creative industries play a big part in job growth and economic development, but also investment for the city," Councillor Matt Emond said.

Read more: ACMI chosen to operate Bendigo's Creative Industries Hub

"But just as important are the community benefits - the health and well being both in the wider community but also the creative community as well."

The cultural and creative industries make up 13.3 per cent of all employment in the Bendigo region. Mayor Margaret O'Rourke said they continue to be "burgeoning" industries in the city.

"What the strategy will do is take us to the next step," she said. "Bendigo has had a very deliberate strategy over the last ten years around the arts and I think we're now at the stage where we've matured.

"So I think it's a real opportunity not just for those living here in that field, but it also makes Bendigo a creative hub."

Greater CREATIVE Bendigo, which was designed through community consultation, also pushes to get more global recognition for the region.

Part of that is the council's submission to have the region designated as a UNESCO Creative City in the category of Gastronomy, Ms O'Rourke said.

Read more: City of Greater Bendigo's UNESCO City of Gastronomy bid endorsed by Australian National Commission

"We want to be the world's most livable community and so this is a really strong platform for where we're at now," she said.

"We know that it brings a lot of interest and people to the region. It's not something that you use as a tourism platform, but we know that people follow the cities. It becomes a destination for people."

The council hopes the strategy will boost the reputation of the region, Councillor Emond said.

"We have a long history of creativity and innovation in Greater Bendigo and part of it is wanting to retain the creative people we've got but also wanting to attract new creative people to town," he said.

"They bring a vibrancy and innovation which will help place Bendigo in the 21^st century on that global stage."

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